Google Making its Impact Increasingly Felt in Cloud Computing

Published 9th March 2010

Google Making its Impact Increasingly Felt in Cloud Computing;
Chrome to become the Next Operating System?


March 9, 2010 —Toronto Google is pursuing a multi-pronged strategy with the aim of redefining how consumers access online services and applications including mobile applications, according to a new report by Red Mobile Co.

Google continues to prove its ability to disrupt traditional business models in providing online and computing services to millions of customers. This newly released paper entitled “Clouded by the Chrome: Google's Strategy in Cloud Computing” analyzes the dynamics of Google’s disruptive moves in the world of communication services with a focus on cloud computing and the important role that Chrome, Google’s internet browser, is playing in it. Cloud computing refers to virtualized set of information services offered on-demand and dynamically in a scalable fashion over the internet.
Offering a full picture of cloud computing ecosystem, the paper discusses where Google fits in the ecosystem and how it can impact consumer and enterprise markets. The importance of cloud computing for Google is also acknowledged by the company’s CEO, Eric Schmidt, who argues that “the network is so pervasive that anything about anyone can be found out at anytime”. Schmidt further emphasizes that “if you don’t use the cloud, you will fail”, adding that his company’s goal is to “put a cloud in the hands of a user”. Google believes that with the functionality of mobile devices blurring the boundaries with PCs, more sophisticated data can be kept in the cloud.
Google’s move into cloud computing is powered by a massive and continuously expanding IT infrastructure, supporting other Google products ranging from search, online apps, to mobile services. Integrating its online applications offered through Gmail, Google is bent on developing Chrome into an operating system (OS) that could pit the company against Microsoft, as the latter tries to hold its monopoly in the operating system market and the applications that come with it, while developing new sources of revenue on the internet.

A major objective behind developing Chrome into an OS, according to the report, is to circumvent time-consuming acts such as managing updates and files that sit on a computer’s hard drive. This means that nothing would be stored on a hard drive. The computer would simply become an Internet browser with all the info and software that one would need to access and use available on the computer (internet) cloud.

Other products mentioned in this report include Living Stories, Google Trends and Insights as well as a discussion on what Google’s strategy looks like in the future.

http://redmobileco.com/presentations-2/reports/

About Red Mobile Co.

One of the fastest growing Wireless and Broadband strategy companies in Canada. It provides consulting services in wireless, cloud computing, and broadband to the world’s leading telecom service providers, municipalities, governments and private sector players in verticals like financial services, retail and healthcare.

www.redmobileco.com
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