Wells & Young’s Deploys Aeromark Solution To Boost Customer Service, Enhance Business Efficiency and Reduce Carbon Footprint

Published 19th November 2009

BEDFORD, UK: 18 November, 2009: Aeromark today announced that Wells & Young’s, the UK’s largest independent brewery, is rolling out Aeromark’s next level of telematics solution, OptimaticsTM, to its mobile cellar service engineers. Optimatics will enable Wells & Young’s to improve customer service, increase business efficiencies and operate in line with its environmental policy.

“It is becoming increasingly important that we are able to provide our customers with accurate information around the achievement of our contracted service level agreements (SLAs). By providing us with increased visibility of our field cellar service engineers, Optimatics will help us to improve how we manage our mobile workers and to more effectively monitor our key performance indicators. This increased visibility will help us to deliver accurate reporting information to our customers, at the same time as allowing us to continually improve the service we offer to them,” stated Guy Shreeves, director, customer service and quality at Wells & Young’s.

Aeromark’s Optimatics solution, with its fully integrated workforce planning and scheduling and vehicle tracking application combined with Aeromark’s Workflow DynMX PDATM workflow technology, has provided Wells & Young’s with a mobile workforce management solution that meets its individual requirements.

“The brewing industry is very traditional and it has been exciting to work closely with Wells & Young’s as it recognised that a proactive approach to the deployment of leading edge technology would delivery significant business benefits,” said Roger Marks, managing director of Aeromark.

“We carried out research into potential solution providers and chose Aeromark once we realised that Optimatics would provide a management tool which would help to increase business efficiencies across the organisation. Crucially it will also help us to reduce our carbon footprint,” continued Shreeves.

Optimatics will allow Wells & Young’s to plan its service cellar engineers’ daily jobs more effectively in order to maximise their productivity. Importantly, the company will be able to reduce fuel usage and resulting CO2 emissions through more efficient planning. Optimatics will also help to raise the level of communication between the cellar engineers working in the field and the Wells & Young’s back office admin team.

Optimatics will replace Wells & Young’s paper based managed system, again helping the company to operate in line with its environmental policy, with full electronic job despatch and job status update functionality. The ability to capture this data in the field and its automatic transfer from the engineer via a handheld mobile computer to the back office will cut the administration time associated with manual data input. This also reduces the need for Wells & Young’s engineers to return to base to collect and deliver job information, once more reducing fuel consumption.

“The data captured by Optimatics is quickly and easily viewed through Smartdash, Aeromark’s graphical user interface reporting tool,” concluded Shreeves. “By providing visibility of our engineers we will be able to identify where operational costs can be cut, productivity can be optimised and customer service levels raised. The flexibility of Optimatics will allow us to configure reports that exactly match our business’ specific KPIs and will deliver evidence of just how effective Wells & Young’s is at meeting its SLAs.”

About Wells & Young’s
Wells and Young’s Brewing Company was formed in 2006 from the brewing and brands divisions of Charles Wells Ltd and Young and Co plc, to form the UK’s largest private brewery. All of the Wells and Young’s beers are brewed with the accredited natural mineral water from the brewery's very own well, sunk over 100 years ago. Wells & Young’s brews and distributes some of the UK's favourite ale brands and some of the world's most famous lager beers, including: Wells Bombardier, Young’s, Courage, Red Stripe, Corona Extra and Estrella Damm.

About Aeromark
Aeromark is a provider of mobile technology and the next level of telematics, Optimatics and Workflow DynMX, a new technology that transforms the way in which mobile workforce PDA applications are designed and deployed.
Aeromark’s Optimatics is a powerful technology platform specifically designed for companies with field-based staff. Based on a simple ASP model with an intelligent interrogation engine at its core, Optimatics combines complex data feeds from Aeromark’s telematics systems with its own and other third party solutions to deliver previously unattainable analysed data. Access to this new data helps organisations to reduce operating costs, optimise productivity and increase customer service levels. Aeromark’s are the only systems to gain the status of a Branded Solution for Orange and Preferred Telematics Partner for Vodafone.
Also based on an ASP model, Workflow DynMX uses Aeromark’s RapidXB technology and its Binary Token Protocol (BTP), to enable PDA applications to be deployed in half the time, resulting in significant cost reductions when compared with competitive solutions.
Aeromark also offers end-to-end support to its customers and its systems are warranted for life.
For more info please visit: www.aeromark.co.uk

Contact:
Sarah Chidgey
Essential Communications
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E-mail: sarah@essential-communications.com,
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