Maximizer CRM10 prints the future for Fusion Inkjet Marketing

Published 18th September 2008

Maximizer CRM10 to be deployed at UK based digital printing specialist


Bracknell, UK – September 17, 2008 – Maximizer Software (TSX: MAX), the leading provider of simple, accessible customer relationship management (CRM) solutions, today announced it will be deploying its mobile-enabled CRM system, Maximizer CRM10, through certified business partner JI Software at UK based digital printing company Fusion Inkjet Marketing.

Reflecting the growing sophistication in business development, Maximizer CRM10 allows organisations to compete globally and with larger enterprises. MaxMobile offers increased mobility, providing BlackBerry and Smartphone users instant access to their customers, leads, schedules, sales deals and service cases directly on their handheld device.

Established two years ago, Fusion Inkjet Marketing provides materials for digital printing to organisations around the world. The company has been using Maximizer Software since its inception for its day to day sales activities, effectively managing their customer information, communication and opportunities, through the fully synchronised and customisable solution. Now Fusion Inkjet Marketing is looking to expand with the use of Maximizer CRM10, allowing agents to further access customer details through their Windows, Web or mobile interface, using Maximizer Mobile CRM . Agents will now be able to close deals faster and increase customer satisfaction.

Chris Booley, managing director, Fusion Inkjet Marketing comments: “Maximizer is key to Fusion Inkjet Marketing’s success as we are able to keep up to date with all sales activities. As the business grows, we can customise and expand the solution to fit our specific needs. Maximizer CRM10 will increase our ability to expand, allowing agents to access and input all necessary data while on the move.”

David Jefferson, managing director at Maximizer Certified Business Partner; JI Software, who will be implementing the software solution comments: “Maximizer CRM10 was the perfect fit for Fusion Inkjet Marketing as it offered instant access to customer and prospect details, providing information on where they are in the buying process, items they have shown interest in, a history of previous purchases and much more.”

Vivek Thomas, managing director EMEA, Maximizer Software, added: “Maximizer CRM10 is perfectly positioned to support growing businesses, such as Inkjet Fusion Marketing, to keep up to date with sales leads and services cases. It’s ease of use, intuitively, quick deployment and accessibility anytime, anywhere allow agents to focus on selling without worrying that customer information will be lost. We are convinced the business development and growth benefits that Maximizer CRM10 can deliver will strengthen Fusion Inkjet Marketing’s business offering for the future.”


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About Maximizer Software
Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. As a pioneer in the CRM industry for more than 20 years Maximizer CRM offers sales, marketing, and customer service users and managers their choice of access to customer information – through mobile devices, online, or the desktop. Maximizer Software has sold over 1 million licences to more than 120,000 customers ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners in the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.max.co.uk.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.



Media Contact:
Sara Katz
Marketing Manager EMEA
Maximizer Software Ltd.
Direct: +44 (0) 1344 766909
skatz@max.co.uk

Jonathan Bawden or Emily Young
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
jonathan.bawden@portfoliocomms.com
emily.young@portfoliocomms.com


Date: 17.09.08 Ref: 08-127